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Brand philosophy
Established in 2011,Benton is a pioneer of CLEAN BEAUTY cosmetic brand that seeks to prioritize healthiness. Benton has received much attention internationally as a representative of K-beauty.
About us
‘Benton’ is inspired by and named after the movie ‘The Curious Case of Benjamin Button’ in which Benjamin Button grows younger with time. In the movie, Benjamin has no choice but to leave his love, Daisy as he becomes younger. What if Daisy also could turn back the time of her physical appearance? Wouldn’t she be happier?
Brand identity
Benton strives to become the trustworthy cosmetics brand that to make high-quality, healthy cosmetics yet reasonable price
